The Marketing Automation Specialist is responsible for building
and execution of email campaigns via our marketing automation
system. Main responsibilities include implementation of all email
marketing campaigns, including segmentation, setup and deployment.
This position reports to the Marketing Automation Manager.
Set up, test and execute automated and dynamic e-mail campaigns
for lead generation and nurturing, trigger-based campaigns, as well
as ad-hoc emails. This includes building forms and dynamic
Define audience and build targeted segmentation for e-mail
campaigns based on sales and engagement.
Responsible for setting up the approval reviews for e-mail
campaigns for suppliers, newsletters, events, brands, and other
internal departments, ensuring deadlines are met. Take necessary
actions if the deadlines will not be met and find alternative
methods to accomplishing goals in the same timeframe.
Implement testing methodologies (A/B testing) within all
elements of email marketing to improve engagement and program
Collaborate cross-functionally with key internal stakeholders,
departments and external contacts.
Ensure accuracy, quality, brand consistency and overall customer
experience in email communications.
Work closely with in-house copywriters and designers to provide
guidance on email best practices.
EDUCATION & EXPERIENCE
Bachelor's degree in the Marketing field -or - an equivalent
combination of education and marketing experience will be
considered in lieu of degree.
2-4 years of e-mail usability, deliverability and best
practices, including proofing, linking, accuracy, tracking and
functionality experience required.
Adapting to Change
Planning & Organizing
Policies, Processes & Procedures
Teamwork & Collaboration
SKILLS & CERTIFICATIONS
- Experience building campaigns using Eloqua or similar marketing
automation tools desired.
- Process-oriented thinker, motivated team player, resourceful
with strong problem-solving and technical aptitude.
- Experience working against tight deadlines in a fast-paced,
high-growth environment keeping a keen eye on detail and
- Strong verbal and written communication skills.
- Knowledge of Mac or Microsoft Windows environment.
This is a summary of the primary accountabilities and
requirements for this position. The company reserves the right to
modify or amend accountabilities and requirements at any time at
its sole discretion based on business needs. Any part of this job
description is subject to possible modification to reasonably
accommodate individuals with disabilities.
Equal Opportunity Employer, including disability and