Product and Consumer Research Specialist
Company: Klein Tools
Posted on: February 16, 2021
Location: US-TX-MansfieldAddress: 501 Easy DriveID: 2
The Product and Consumer Research Specialist is responsible for
assisting the Product Development team in developing and executing
product-oriented plans that fit the Company's selling tactics,
distribution channels, strategy, and financial goals. The position
will also be responsible for creating opportunities for end user
research and organizing, conducting and analyzing job site visits
and Voice-of-Customer research sessions. In addition, the position
will assist in conducting end user research of various forms and
develop a database of end users for ongoing research. Lastly, this
position will develop a clear understanding of end-consumer
preferences, influences, trends, and buying behavior in order to
develop ideas, selling strategies, and plans to share with the
wider organization that would drive awareness, adoption, and sales
of new and existing products based on interactions with end
Specific Responsibilities will include:
1. Identifies and conducts thorough market research and analysis
through interaction with sales people, distributors, and end users
through a variety of venues, including significant field time.
Collects and maintains market
information, including competitive products. Analyzes data and
advises management on research targets, emerging markets, and
growth opportunities. Spends about 50% of time in the field
identifying and investigating opportunity for product
2. Researches/collects and analyzes data on the competitive
environment, current product offering, customer needs, and sales
trends. Assists Product Development team to seek out, evaluate, and
prioritize opportunities for product improvements, product line
additions, new markets, improved merchandising, promotions, and
other growth prospects.
3. Plans, coordinates, and participates in Voice-of-Customer
research sessions for Product Management team. Develops and
maintains a database of local professional tradespeople for ongoing
4. Leads the product field testing process, which includes
identifying the appropriate product testers, coordinating the
distribution of the product, collecting customer evaluation, and
retrieving the product after 30 to 45 days of field use.
5. Provide support to local and corporate sales team with
conversions of end users from competitive products.
6. Identifies target job sites and develops relationships in order
to gain access to them- both union and non-union, residential,
commercial, and typical maintenance, repair, and overhaul (MRO).
Ensures that marketing, engineering, product management, and other
corporate personnel are able to access job sites to complete
product research and discuss products with end users.
7. Understands basic tactical product knowledge on product
functionality, pricing, packaging, merchandising, use, and
applications. Provides product-related assistance to other areas of
the Company as needed to support sales,
customer service, e-business, and other functions.
8. Uses experience gained in the field interacting with end
consumers and distribution partners to develop a clear
understanding of end-consumer preferences, influences, trends, and
buying behavior and applies this experience to
develop ideas, selling strategies and written plans to share with
the product management team and the wider
organization that would drive awareness, adoption, and sales of new
and existing products.
9. Drives effective communication and collaboration within the
organization. Fosters good working relationships among team members
and other functional contacts.
10. Performs all other duties as assigned.
Bachelor's Degree in marketing, engineering or related business
field or equivalent years of experience. Must have strong
communications skills, verbal and written. Experience using
Microsoft Office to include Excel, Word, and
Strong organizational skills. An understanding and ability to
perform related mathematics and financial calculations. Must be an
effective team player that takes initiative and ownership of
projects. Ability to project manage multiple tasks effectively.
Klein Tools provides a competitive compensation and benefits
- 401(k) Company Match
- Profit Sharing
- Paid Vacation/Holidays
- Shared Cost Medical & Dental
- Flex Spending
- Education Reimbursement Program
- Employee Discount Program
If you have the commitment to succeed and the desire to join an
organization recognized as the industry leader, please submit your
cover letter and resume.
No phone calls please.
Keywords: Klein Tools, Mansfield , Product and Consumer Research Specialist, Other , Mansfield, Texas
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