MansfieldRecruiter Since 2001
the smart solution for Mansfield jobs

Senior Social Media Specialist

Company: Klein Tools
Location: Mansfield
Posted on: January 11, 2021

Job Description:

Location: US-TX-MansfieldAddress: 501 Easy DriveID: 2020-4128Overview

Klein Tools has a 160-year history of serving the hand tool needs of professional tradesmen with products that represent a standard of excellence, innovation, technology and quality in our industry. We are looking for candidates who want a career working with The Premier Brand of Hand Tools.

We are currently looking for a Senior Social Media Specialist to be located in our Mansfield, TX OR Lincolnshire, IL Facility.

Responsibilities

The Senior Social Media Specialist is responsible for formulating and executing social and content engagement strategies, and social advertising strategies to drive brand awareness, purchase consideration, and conversion for Klein Tools products with the core contractor audience. This position will manage and review a post calendar, develop and execute social media marketing and advertising campaigns, and select media and formats to align with corporate priorities and program KPIs. In addition, this position will continually monitor and measure each social media channel to ensure proper Brand representation and optimization through data insights.

Specific Responsibilities will include:

  • Manage social media marketing campaigns and day-to-day activities including community management.
  • Create, oversee and manage quality, creative content to review with the content committee. This includes editing photos as required.
  • Develop relevant content as needed and adapt content from other departments.
  • Monitor, listen, and respond to customers in the brand's voice to assist in cultivating leads and sales.
  • Monitor evolving market conditions, consumer preferences, emerging technologies and platforms, and relevant digital trends to enhance social and content capabilities.
  • Design, create, manage, and report on promotions and paid social advertising campaigns with the guidance from the Manager, E-Business.
  • Analyze key metrics and produce monthly KPI reports to share with key management in order to adjust strategies as needed.
  • Work collaboratively with Customer Service, Marketing (Graphics/Video), IT, ECommerce, Sales, Human Resources, and other cross-functional partners, ensuring digital strategies are fully integrated.
  • Create efficient processes and demonstrate effective project management to drive execution of initiatives.
  • Ensure integrity of social accounts by maintaining the latest security protocols, including access control and two factor authentication.
  • Manage the social media calendar to provide content for review at least a week prior to publishing.
  • Serve as subject matter expert for internal stakeholders, providing strategic social media expertise to integrate social media best practices within their consumer-facing processes and digital programs, including global and intra-department best practice sharing.
  • Oversee communication elements and social media integration points with the intranet platform, focusing on internal employee communication.
  • Perform all other duties as assigned.

    Qualifications

    Bachelors' degree in Digital Marketing, Communications or equivalent experience and a minimum of three years of relevant work experience is required. Must possess digital marketing experience managing corporate social media marketing programs. Knowledge setting up and managing paid social media ad campaigns. Knowledge of social media management tools (i.e. Agorapulse (our platform), Sprout, Hootsuite, etc.) and best practices related to Search Engine Optimization (SEO) is a plus.

    Strong digital analytics (Facebook Business manager, Google Analytics) and metric skills. Ability to strategically use social media as a tool to establish and enhance meaningful relationships with consumers. Must be a creative thinker, good communicator, and agile in enhancing approach and content. Advanced organization, project management, and presentation skills. Ability to demonstrate a collaborative approach to achieving business results and working across internal teams.

    Travel Required: Travel is minimal, about two times a year.

    Klein Tools provides a competitive compensation and benefits package, including:
  • 401(k) Company Match
  • Profit Sharing
  • Paid Vacation/Holidays
  • Shared Cost Medical & Dental
  • Flex Spending
  • Education Reimbursement Program
  • Employee Discount Program

    If you have the commitment to succeed and the desire to join an organization recognized as the industry leader, please submit your cover letter and resume.

    No phone calls please.

    EOE/M/F/D/V

    PM19 PI128456271

Keywords: Klein Tools, Mansfield , Senior Social Media Specialist, Advertising , Mansfield, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Manager of Data & Insights, Marketing and Consumer Analytics
Description: Job SummaryThe Manager of Marketing and Customer Analytics will lead a team of analysts and will be responsible for partnering cross functionally to provide relevant and actionable data insights to help (more...)
Company: Moneygram
Location: Plano
Posted on: 01/19/2021

Marketing Specialist
Description: Position: Sales Marketing SpecialistQualifications Experience: Amazon Seller Central, BigCommerce or Shopify 1-2year Required Work authorization: United States Required FOH furniture's office (more...)
Company: FOH Furniture LLC
Location: Plano
Posted on: 01/20/2021

Digital Media Buyer
Description: AWL is looking for a Digital Media Buyer with experience buying all types of digital media, with a particular focus on running direct-response display and native campaigns. This is a hands-on role, and (more...)
Company: All Web Leads
Location: Dallas
Posted on: 01/20/2021


Technical Writer
Description: Responsibilities Include Edit text for spelling, adherence to grammar rules and to style guidelines, and general clarity. Check organization and verify consistency in tone and presentation.
Company: Horizontal Talent
Location: Irving
Posted on: 01/19/2021

Senior Lead Field Marketing Manager- TX or OK
Description: Job DescriptionAbout Lumen Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 (more...)
Company: Lumen
Location: Frisco
Posted on: 01/19/2021

Marketing Specialist
Description: The Marketing Content Specialist creates, maintains, and supports marketing content products. Such products are blog articles, website content, social media channels, event invitations, support materials, (more...)
Company: GDT - General Datatech
Location: Dallas
Posted on: 01/19/2021

Digital Marketing Manager
Description: Brinks Home Security--- is a proven leader in the smart home technology and residential security industries, providing cutting-edge products and alarm monitoring services to more than one million customers (more...)
Company: Brinks Home Security
Location: Dallas
Posted on: 01/20/2021

Media Supervisor
Description: MEDIA SUPERVISORRemote to start, but expected to be in Office when Covid restrictions are lifted. Our client, a fast-paced, innovative full service agency in Dallas/Ft. Worth is seeking
Company: ad+one
Location: Dallas
Posted on: 01/20/2021

Remote Transcript Editors Insurance Audios
Description: This is a remote opportunity. Transcription contractors will transcribe audios from their home office VIQ Solutions is looking to work with individuals who have experience proofreading and correcting (more...)
Company: VIQ Solutions Inc.
Location: Fort Worth
Posted on: 01/19/2021

SVP of Marketing
Description: Company's vision is to be the world's most trusted cybersecurity partner: the first call our clients make in times of need, respected from the boardroom to the SOC. Our marketing function plays a critical (more...)
Company: ExecuNet
Location: Dallas
Posted on: 01/19/2021

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Mansfield RSS job feeds